Hello, I'm Kenny

My Background

Kenny is truly a product of his environment. The son of a local business owner, Kenny was immersed in entrepreneurship throughout his formative years. He launched his first venture, a vending machine business in high school, with a modest $250 investment from his dad (which was paid back with interest, of course). This experience ingrained the fundamentals of finance and accounting early on. Not long after he sold that business, the dot-com era boomed, sparking Kenny’s keen interest in how websites were built. He became a self-taught expert in web technologies, treating the "view source" function on major sites as the schooling that launched his career. His first business card for “KJP Web Design” still hangs in his office as a reminder of those humble beginnings, complete with a landline that rang directly in his bedroom.

Throughout college, Kenny supported himself by building web applications for local companies. Over the next decade, he grew a consulting business that served a variety of industries, including transportation, finance, and inventory control. Eventually, he found his niche in the tire industry, merging with TCS in 2008 to build vertical solutions. At TCS, he and his business partner achieved rapid growth by building thousands of websites for independent tire dealers before selling the business to ARI. It was he and his partner, alongside a TCS customer, who came together to launch SimpleTire. Recognizing that success required a perfect intersection of vision, operations, and technology, Kenny served as a Co-Founder, managing technology and product development while bridging the gap between business and tech teams to ensure cohesive execution.

In 2018, SimpleTire received a strategic investment from Dealer Tire, further solidifying Kenny’s career in the industry. He continued to grow as a General Manager and Chief Digital Officer with P&L responsibilities. Today, he serves as President of SimpleTire while also holding the role of Partner and Chief Consumer eCommerce Officer at Dealer Tire. In this dual capacity, he melds the technical shopping experiences built for SimpleTire with the car dealer channel, helping OEMs and new car dealers innovate their online strategies, under the umbrella group called the Consumer eCommerce Group (CEG).

When Kenny is not leading the CEG, he prioritizes time with his (nearly) adult children and enjoys the outdoors from his home base in Utah. He can often be found turning a wrench on projects at “the shop” with his dad and brother, or sneaking away for a getaway in the sun with his wife, Nicole. She is even more entrepreneurial than he, as the Owner and CEO of an internationally distributed pet food business called Steve's Real Food, which she has grown organically into a category leader. As a family, they proudly serve on local boards and support numerous philanthropic organizations.

Kenny also enjoys supporting early-stage companies in and around Utah as an active angel investor through his holding company, FluidTheory. At the intersection of venture and philanthropy, he founded Indie Square to help uplift Utah non-profit communities. Indie Square is a mission-driven coworking space and event venue dedicated to supporting local non-profits. Kenny presently serves on the board as Vice President of Youthlinc, an organization dedicated to creating lifetime humanitarians.

Kenny can be reached via email using kenny at fluidtheory.io

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